Azaïdé, a multi-faceted artist with French, Algerian, and Spanish heritage, who was raised in Madagascar, has been calling Dubai her home for the past eight years. Having developed a deep-seated passion for art during her upbringing, she ventured into the fashion industry in China before eventually settling in Dubai.
Azaïdé’s insatiable appetite for diverse patterns and colors culminated in a fusion of retro-pop-art-revolutionary, which she artfully captures through her unique approach to photography, fashion, and pop culture. Driven by her admiration for cultural diversity, Azaïdé’s oeuvre aims to spark an intercultural dialogue, using a combination of vintage and vogue, tradition and innovation, art, and fashion.
Through her intricate and time-consuming hand-embroidery process, she shows women’s strength and independence in various settings, and her personal interpretation of traditional Arab attire infused with modern elements. Her artistic vision expertly fuses vintage and contemporary codes, resulting in a captivating visual experience.
